From the Founder: The Story Behind Maison de Chloé Club

From Love to Legacy: The Story Behind Maison de Chloé Club

Maison de Chloé Club officially launched on 13 September 2026 at 9 Hertford Street, Mayfair.

For me, this was never simply the launch of a business. It was the beginning of something created from a love that continues to inspire everything we do.

My professional background is in law and, alongside my legal career, dogs have always held a very special place in my life. The same values of trust, responsibility and attention to detail are at the heart of Maison de Chloé Club. I created the Club with a long-term commitment to providing thoughtful and high-quality care for dogs.

At the heart of that story is Chloé.

My beautiful Maltese was by my side for almost fifteen years, throughout so many chapters of my life.

When I lost her, I knew I wanted her memory to become something uplifting and lasting.

That is how Maison de Chloé Club was born.

The Story Behind Our Logo:

Every detail of the Maison de Chloé Club logo has a story. It was never created simply to look beautiful. It was created with meaning, memory and purpose.

The Maltese at its heart is Chloé, the little soul who inspired everything.

The crown represents the place she held in my life. To me, she was never just a dog. She was family, my companion and the queen of my world.

The soft, elegant silhouette reflects her gentleness. The cream and gold represent warmth, dignity and the standard of care I wanted her name to stand for.

What makes the logo so special to me is that it allows her story to continue in a positive way.

People may look at it and see a beautiful logo. I look at it and see Chloé.

Our launch marked an exciting new beginning for Maison de Chloé Club. It was wonderful to see so many people, dogs, friends and supporters come together to celebrate the start of this journey and the bond that inspired it.

I am also incredibly grateful to our wonderful team, whose care, experience and shared commitment to dogs help bring this vision to life.

Maison de Chloé Club is her legacy and our promise to care for every dog with grace, devotion and heart.

Some love never ends. It simply finds a new way to stay.